It’s not a secret that influencer marketing has gained popularity over the past decade, thus it’s no wonder that multiple companies dedicate larger budgets to working with influencers every year.

When people hear the word influencer, they often think of socialites who promote famous brands or their own range of products to their millions of followers on a social platform.

Almost everyone uses social media, which is why it has become the main advertising channel for companies.

Instagram influencers have become a vital part of modern-day marketing strategies for brands across various industries.

Why Are Industries Using Sponsored Posts on Instagram? Diverse and enormous user base: As of 2023, the number of active users on Instagram is over 1.

The advent of influencers and digital marketing has led to a transformation in the type of marketing strategies employed by brands today.